Job Description

Develop and implement an effective search strategy Based on Audience Insights and Search Behavior, map and improve our client's SERPs with competition on targeted keywords. Perform ongoing keyword research and discovery, expansion, and optimization.

Track, report, and analyze website analytics and PPC initiatives and campaigns

Manage campaign expenses, stay on budget, estimate monthly costs and achieve maximum ROI from the spend

Create and optimize Copy and Landing Pages for Search Engine Marketing

Research and analyze competitor advertising links and keywords

Work with the technology team to ensure SEO best practices are implemented across all our client's properties

Work with the digital marketing team to drive SEO in content creation and content programming

Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords

Generate Leads for our Clients

Requirements

• Managing Google AdWords and Google Analytics, SEO,SMM, ORM, SMO and SEM
• Bachelor's degree or higher (preferably in Advertising, Computer science, or Mathematics/Statistics)
• Functional understanding of HTML & CSS. Ability to guide technology teams on implementing essential on-site SEO elements and offsite projects like Google AMP
  
• Passion for the Internet and Digital Marketing
  
• Ability to work across teams, manage projects & multi-task with attention to detail